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Brands are facing a number of issues when selling on Amazon, including the risk of rising marketing costs and counterfeit goods slipping into listings. Luckily, there is an easy way around to combat these problems; Amazon Brand Registry! What is Amazon Brand Registry? The Amazon Brand Registry allows you to register your brand on the […]
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If you want to improve your vendor margin on Amazon, it's likely that the first place where things will change is with cost prices. However, it’s a common misconception that Amazon will simply pass on any cost increases to the end customer. In fact, they have many strategies in place to manage their margins and […]
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If you are looking for ways to increase your profitability on Amazon, then increasing the average selling price (ASP) of products may be one way. If a company wants to increase its ASP without raising prices on existing products, it can do so by decreasing costs for sourcing and selling products. Check out these strategies to maximize your profit margins.
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The beginning of the customer journey is an important phase for retailers and marketers. They focus their efforts on making sure that shoppers know about products. Through their brand awareness campaigns, they try to educate their target audience and convince them that their products are fulfilling their desires. But if you’re looking to grow your […]
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The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay! The change in how people buy things means that fulfillment costs should be now […]
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STREAMLINING BUSINESS PROCESSES As a small business owner, you want to make sure that your processes are scalable. This means they can handle an increase in traffic and sales without stressing out the system or compromising customer satisfaction. The best way I've found how scale-up processes within any company was by looking at what worked […]
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n come across many influencers within this vast world of social media where people get inspiration from one another through these channels. it turns out to be an amazing opportunity for companies to marketize their products. But the most important thing is that you must strategize according to the product category.
n come across many influencers within this vast world of social media where people get inspiration from one another through these channels. it turns out to be an amazing opportunity for companies to marketize their products. But the most important thing is that you must strategize according to the product category.
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Most brands that sell products on Amazon have probably heard of the importance of providing an inclusive shopping experience to increase their sales. By taking steps to make your shop more accessible to all customers, you can tap into a larger market and boost your bottom line. But what does Inclusive Shopping Experience mean, exactly? […]
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Amazon is a powerful sales channel that you can't afford to ignore if you want to grow your brand. There are several things you must know before diving into this venture, especially if you're new. However, there are some mistakes that many brands make on Amazon that can hurt their business. In this post, we'll […]
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