Brands are facing a number of issues when selling on Amazon, including the risk of rising marketing costs and counterfeit goods slipping into listings. Luckily, there is an easy way around to combat these problems; Amazon Brand Registry! What is Amazon Brand Registry? The Amazon Brand Registry allows you to register your brand on the […]

If you want to improve your vendor margin on Amazon, it's likely that the first place where things will change is with cost prices. However, it’s a common misconception that Amazon will simply pass on any cost increases to the end customer. In fact, they have many strategies in place to manage their margins and […]

If you are looking for ways to increase your profitability on Amazon, then increasing the average selling price (ASP) of products may be one way. If a company wants to increase its ASP without raising prices on existing products, it can do so by decreasing costs for sourcing and selling products. Check out these strategies to maximize your profit margins.

The beginning of the customer journey is an important phase for retailers and marketers. They focus their efforts on making sure that shoppers know about products. Through their brand awareness campaigns, they try to educate their target audience and convince them that their products are fulfilling their desires.  But if you’re looking to grow your […]

The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay! The change in how people buy things means that fulfillment costs should be now […]

STREAMLINING BUSINESS PROCESSES  As a small business owner, you want to make sure that your processes are scalable. This means they can handle an increase in traffic and sales without stressing out the system or compromising customer satisfaction.   The best way I've found how scale-up processes within any company was by looking at what worked […]

n come across many influencers within this vast world of social media where people get inspiration from one another through these channels. it turns out to be an amazing opportunity for companies to marketize their products. But the most important thing is that you must strategize according to the product category.

n come across many influencers within this vast world of social media where people get inspiration from one another through these channels. it turns out to be an amazing opportunity for companies to marketize their products. But the most important thing is that you must strategize according to the product category.

Most brands that sell products on Amazon have probably heard of the importance of providing an inclusive shopping experience to increase their sales. By taking steps to make your shop more accessible to all customers, you can tap into a larger market and boost your bottom line.  But what does Inclusive Shopping Experience mean, exactly? […]

Amazon is a powerful sales channel that you can't afford to ignore if you want to grow your brand. There are several things you must know before diving into this venture, especially if you're new. However, there are some mistakes that many brands make on Amazon that can hurt their business.  In this post, we'll […]

Selling on Amazon can be a lucrative business venture, but it is not without its share of challenges. One particularly difficult issue that Amazon sellers like you face is managing returns. In this comprehensive guide, we will talk about returns, preventive measures you can take to reduce the number of returns you receive, and the […]

There are a number of ways to make money on Amazon, but one way is by selling your products directly. You can also choose to sell your products directly to Amazon, which will then sell them for you. Both the options have their own benefits and challenges.  An Amazon seller and an Amazon vendor are […]

Amazon’s relationship with beauty brands has always been a bit unpredictable. But in recent years, it seems like the online retailer and many of its competitors have started to become more alike. They're pivoting their business models so that they can meet new demand trends brought on by pandemic outbreaks, which had major consequences for […]

Retail brands that operate on the brick-and-mortar model typically have a disadvantage when it comes to managing their Amazon marketplace strategy. Outsourcing to a number of agencies is an effective way for brands to have their needs met without the need or expense associated with hiring full-time employees. But this can have unwanted repercussions for […]

Complex vendor negotiations, lower control over products, higher costs, and tight pricing algorithms have caused several brands to question the 1P Vendor Model. Such a situation poses a serious question:  Could transitioning from the 1P (Vendor Central) to 3P (Seller Central) be the solution for businesses? The move to Seller Central could be for you […]

The accelerating growth of e-commerce is undeniable. The market leader, Amazon, has solidified its No 1 position this year with consumers becoming more and more inclined to purchase from them as compared to other sites. To stay ahead of the competition, it is crucial for brands on Amazon to maintain a competitive edge. The best […]

We live in a world where we can buy almost anything online. Amazon has become one of the most popular places to purchase items since it is so easy to find what you need, just place an order and have it delivered right to your doorstep. Out of all the different ways that people market […]

What is Social Media Marketing?Social media marketing is a powerful tool for brands to reach consumers in today’s virtual age. This form of marketing can be done cheaply and easily with little time investment required from you as the company owner or manager! As so many people use these platforms and rely on their feeds […]

IntroductionAmazon has become the go-to place for consumers to buy new products. And with its dominant position in ecommerce sales, it’s no surprise that brands are beginning to develop a marketplace strategy which focuses on ASIN (Amazon Standard Identification Number) discovery and marketing campaigns. The more sellers there are looking at your product page or […]

There is no denying that Amazon is the world's largest online marketplace, with several billions of goods being sold on its platform. In 2019, estimates revealed that almost every individual in America possesses an Amazon Prime membership, and the numbers are bound to rise. The recent pandemic is a contributing factor to the rise of […]